Ca$hvertising How to Use More Than 100 Secrets of AdAgency Psychology to Make Big Money Selling Anything to Anyone (Audible Audio Edition) Drew Eric Whitman Johnny Heller Vibrance Press Books
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Fact Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.
In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including
- How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
- Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
- Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
- How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
- How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
- The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
- How to install persuasive images in people's brains - learn how to direct how people think about your products and services
- Why people really buy your product or service - sorry, but it's not what you think
- How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
- Long vs. short copy Which is really best for response? Don't believe the lies!
- How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
- How to turn ordinary words into copy that motivates, influences, persuades
- How to cause people to mentally demonstrate your products...before they buy
- How emotional words melt sales resistance like a red-hot knife through butter
- And much more
Ca$hvertising How to Use More Than 100 Secrets of AdAgency Psychology to Make Big Money Selling Anything to Anyone (Audible Audio Edition) Drew Eric Whitman Johnny Heller Vibrance Press Books
One of the best marketing books I have ever read!I've read many marketing and copywriting books over the last few years and most of them are very dry and boring but this one was so fun to read. It basically takes all the major advertising concepts from many of the great marketers such as David Ogylvy, Claude Hopkins, John Caples ect. and condenses them into one fun and easy to read book.
If you could only buy one book on marketing and copywriting, this book would be the best bang for your buck.
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Ca$hvertising How to Use More Than 100 Secrets of AdAgency Psychology to Make Big Money Selling Anything to Anyone (Audible Audio Edition) Drew Eric Whitman Johnny Heller Vibrance Press Books Reviews
Hats off to Drew!
I've read a ton of books on marketing - both digital and hard copy.
This one is an exceptional resource that took exhaustive levels of experience and research to author. This is one of the best marketing books I've read & I think I need to re-read it several times (although I will probably need to buy a new copy since I've underlined so much in the first copy I've bought).
It's truly a 'gem' in my treasure collection of books.
There are so many topics that Drew condenses into simple, concise, fluff free, & to the point nuggets of wisdom on a ton of topics relevant to marketers & advertisers.
Drew simply blew me away with his level of experience. I bought the book based on the reviews I read here, and now that I've read it myself I wanted to expand this books popularity since it over-delivered.
Happy advertising!
Randall
Every once in a blue moon you stumble across a hidden gem on on copywriting. This is one of those books where you can open any page up and immediately read practical tips to take your copwriting to the next level.
What I appreciate most from reading this book are the many references to research on how people think and act. This is not just another book filled with "theoretical" ideas. This book is packed with real world examples and how they relate to the mind of the reader. I am constantly reaching for this book as a reference. I will definitely need to purchase this book as a edition to have on hand for my computer.
For $10 bucks this is a steal. There are other copywriting course on the internet that cost 10 times the amount of this book and are not nearly as good as this one.
This is a very easy to read book. I am just getting into marketing and this offers lots of useful tips and psychology.
Cashvertising is a must-read for anyone who buys, sells or creates advertising. It's the "secret sauce" for how to speak into the "buy now" psyche.
Having read numerous books on sales and marketing, I found this to be one of the most concise, entertaining and (unpretentiously) educational books I've read on the subject. Seriously, before you waste money on ads that don't work, invest a little in learning how to create ones that will.
Do you desperately want to destroy your competition in the local marketplace? Yes!!! Creating dyanmite ad copy is quick and easy after reading Drew Whitman's Cashvertising. Drew's million dollar playbook is jam packed with ad agency secrets. Drew delivers super easy techniques to transform your advertising today. Yes today! Apply these secrets and your competition won't know what hit them.
Drew tackles the
8 Biologically Programmed Desires
9 Secondary Human Wants
17 Foundational Principles of Consumer Psychology
41 Proven Techniques to Selling Anything to Anyone
4 Step Recipe for Using Fear in Your Copy
6 Weapons of Influence
22 Potent Headline Starters
6 Copy Lures
7 Best Types of Photos to Use
4 Ad Positions that Matter
7 Online Response Boosters
10 Most Effective Multi-ad Formations
22 Response Superchargers
9 Ways to Convey Value
13 Ways to Make Buying Easy
11 Ways to Boost Coupon Returns
46-Point "Killer Ad" Checklist
Drew also answers our questions about the best type face, ad size, color, page and sectioning, long copy vs. short copy, surveys, unique selling propostions, and the list goes on. Yes. You can learn enough from Drew's Cashvertising to fill your pockets with crisp new $100 bills.
And watch your competition jealously anoint you "King of the Hill" after you have squashed their weak ads. Invest in your future today, pick up your own copy. For an inexpensive seed investment of a few bucks and a couple of hours, you can profit many thousands of dollars.
UPDATED REVIEW While I really liked the beginning of this book and found it had a lot of good information, the more I read the more I found it really outdated. I feel like it's written based on the "hard sell" - not a more contemporary approach of providing value and educating your customers and letting them come to you - in the "inbound style" of marketing. Definitely not geared for the online world of marketing that's effective today.
Also - doesn't really teach the "how to" of copy writing and the format gets really monotonous to read.
.
I have worked in advertising and sales for many years and thought that I knew everything when it came to moving a product. To paraphrase the Thomas Edison quote at the end of the book, I didn't know one millionth of one percent. Reading this book gave me a much more in depth view of the science of advertising. I'm going to apply these tips to writing even better copy. Thanks Drew.
One of the best marketing books I have ever read!
I've read many marketing and copywriting books over the last few years and most of them are very dry and boring but this one was so fun to read. It basically takes all the major advertising concepts from many of the great marketers such as David Ogylvy, Claude Hopkins, John Caples ect. and condenses them into one fun and easy to read book.
If you could only buy one book on marketing and copywriting, this book would be the best bang for your buck.
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